Erik — Commercial director · Vancouver

Made to feel local.

I help product brands and agencies turn what they make into films North American audiences trust. Strategy before the shoot, and I can work with your team in English or Mandarin.

Brands I’ve made films for

Agencies I work with Crossing Media · Trademark Agency · CC Idea Lab

Selected work

31 films

    How I work

    The film starts before the camera does.

    1. 01

      Strategy session

      Who are we selling to, what do they doubt, and what would change their mind?

    2. 02

      Message hierarchy

      One message leads. A few support it. The rest gets cut.

    3. 03

      Treatment

      The messages become a feeling: pace, how much information, set, mood. A medical device client wanted every clinical term on screen. The film made the benefit felt instead.

    4. 04

      Shoot and delivery

      A small, experienced crew on set. The main film, plus cutdowns for the platforms you run.

    The director

    Hi, I’m Erik.

    I moved from Taiwan to Canada when I was 13, and I’ve worked between two cultures ever since. About 250 weddings taught me the craft; product commercials have been my focus since 2020.

    More about me and the team

    Start a project

    Start with a strategy call.

    Tell me about the product, who it’s for and when you need it. We’ll start from there.